Sofort GmbH

Cookie Rules

With this guideline, Sofort GmbH, Theresienhöhe 12, 80339 Munich, would like to inform you how the Cookies in the Sofort GmbH´s merchant menu will be used. When using the Sofort GmbH´s merchant menu, if Cookies are enabled in your current web browser, will consider you to have given your consent to the use of cookies.

1.    Use of the software Google Analytics

We use in this merchant menu the software "Google Analytics", a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses a tracking cookie to recognise a frequent user. The cookie is a small text file placed on your computer which allows analysing the history of visits on our merchant menu (so-called user profiles). The tracking cookie has a lifetime of 2 years. The information generated by the cookie about your use of our merchant menu (including your IP address) will be transmitted to and stored by Google on a server in the United States. Google Analytics has been extended with the code "gat._anonymizeIp ();" to guarantee anonymous collection of IP addresses (IP masking).

Your IP address (the number allocated to your computer by your Internet provider) will therefore be shortened first by Google within the member states of the European Union or in countries which are contracting parties to the Agreement on the European Economic Area. The user profiles generated by Google Analytics are thus anonymised to prevent IP addresses from being traced to a specific user. Only in exceptional cases, the full IP address will be transmitted to a Google server in the United States and shortened there. Google further obeys the privacy regulations for data of the "US Safe Harbor" statement and is registered with the "Safe Harbor" programme of the Department of Commerce of the United States.

The user profiles for example contain information on the amount of time you spend on the merchant menu, geographical origin, source of visitor traffic, exit pages, and processes of use. Google will use this information to evaluate your use of our merchant menu, to compile reports for us about the merchant menu activities, and to provide other services associated with merchant menu use and internet use.

The IP address transmitted by your browser will not be associated with any other data held by Google. This data will only be passed on to third parties on the basis of statutory regulations or within order data processing. In no case, Google will link your data with other data stored by Google.

Through the use of Sofort GmbH´s merchant menu, you consent to the processing of the data raised about you through Google, in the manner as described before, and to the purpose as given before. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this merchant menu. In addition, you can avoid the collection of data created by the Cookie, and data related to the use of the merchant menu (including your IP-address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link: As an alternative to the browser add-on or in browsers on mobile devices, you can refuse the use of Google Analytics by clicking the following link. An opt-out cookie will be set which prevents the future collection of your data when visiting this website. <deactivate Google Analytics>

Detailed information on Google Analytics and data privacy can be found at or

2. Use of Cookies

In addition to cookies Google Analytics (see point 1), we use in Sofort GmbH´s merchant menu.

2.1 Session cookie

The session cookie contains a random code and is needed to allocate successive page views to individual users who simultaneously visit our site. The session cookie is deleted as soon as you close the browser window.

2.2    Partner cookie

In a partner cookie (for merchants who access us through a sales campaign) we save a code which identifies our sales partners. With the help of the partner cookie, we can ascertain which sales partner brought a merchant to us who later registers for one of our services. The partner cookie has a service life of 90 days.

All cookies are only visible to our server, not to third party websites which you visit later.
You can deactivate cookies being saved in your browser, limit them to specific websites or set your browser in such a way that it informs you as soon as a cookie is to be saved. You can also delete cookies subsequently from your Computer.

3. Contact

Should you have any questions about data protection at Sofort GmbH or if you would like to know which of your personal data we have stored, please contact or write to Sofort GmbH, Dataprotection, Theresienhöhe 12, 80339 Munich, Germany.

Version 1.2, Date of application: 05.12.2016